What message are the photos on your school’s website sending?
Recruiting Strategies 101: If you were a female student who wanted to study computer science which of these colleges would you attend after looking at their websites?
University of Massachusetts, Amherst (edit: Since this blog was first published the University of Massachusetts computer science website has been updated with photos of females.)
Female role models are critical to recruiting women and girls to career areas in which there are very few women. That’s why in our CalWomenTech Project we built a Women in Technology section for each school’s website that features female role models, women in technology associations and much more…
Are you interested in developing a website section for your school or program, featuring women in technology? We’ve made it easy for you. See our WomenTech Step-by-Step Web Guide. We even give you instructions on finding female role models.
Quick Recruitment Strategy: If your school only has photos of males on the website for your program, change those photos right away and make sure there’s more than one woman! It’d be best if women are pictured in at least one-third, if not half, of the photo images.
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