News flash – Girls and boys are different!

Recruiting Strategies 101: Which of these two educational toys do you think most girls would want to play with?

Lego Mindstorm


Both of the above toys were made by the MIT Educational Lab to teach kids computer programming, robotics and engineering skills.  LEGO MINDSTORMS® were developed first (naturally, sigh) and guess what? The lab discovered that while the toy was a big hit with boys, girls just didn’t care for it.  Now I know one of our readers out there knows a girl who loves LEGO MINDSTORMS® – however, if we are trying to appeal to the vast majority of girls, monsters just aren’t going to cut it – they’re a boy thing. MIT then realized they needed to develop a toy that interested girls and that’s where PicoCrickets comes in. Instead of monsters, girls can make a cat robot and program it to purr when someone pets it. Take a look at the video clip below that shows girls making a diary security system with PicoCrickets.

The only problem is that everyone knows about LEGO MINDSTORMS®, while very few people know about PicoCrickets. That’s why we’re around! Go to our webpage to learn more about PicoCrickets. You can see more video clips, photos and an explanation of how they work. I look forward to the day when PicoCrickets will come first and LEGO MINDSTORMS® second. Will that be in my lifetime?