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September, 2012 | Recruiting Women Technoblog

Archive for September, 2012

Can girls learn STEM skills by playing house?

Have you noticed that there are very few games for girls that teach STEM skills?  This is a huge missed opportunity because STEM skills learned through informal play translate into STEM skills in the classroom and an interest in science, technology, engineering and math! Recently, I was very upset to learn that PicoCrickets – MIT Lab’s more feminine alternative to the very masculine Lego Mindstorms – was discontinued. While Lego Mindstorms teach robotics and computer programming with monsters, PicoCrickets taught the same skills by making a cake sing and a cat purr. We have research in our online Proven Practices Collection that shows girls love PicoCrickets and they are effective in teaching STEM skills.

So I was really excited to come across a new toy called Roominate that puts a new spin on playing house. Girls learn how to not only the build the house with custom parts they also learn how to wire it with circuits. It was developed by three young female engineers who put it on Kickstarter to raise funds for its launch: Instead of receiving $25,000 as hoped, they received $85,965. I’m so happy that others see the value of this game too!  If you’d like to read more about Roominate and see a video about them visit the Smithsonian blog.

Another new toy for girls that I read about recently is called “GoldieBlox”. GoldieBlox, developed by a female engineer from Stanford, is a construction toy and book series starring Goldie, a kid inventor who loves to build. As girls read along with the story, they use the construction set to learn the same kinds of building and problem solving skills that boys tend to learn with Legos and Erector sets. You can read more about Goldie Blox, and the Kickstarter campaign that’s funding it, in this article from the Atlantic.

These toys remind me of one of the SciGirls videos: Get Tech, which has a segment called “High Tech Fashion”. The SciGirls, a group of real middle school girls, teams up with fashion designer Diana Eng to create a high tech evening dress, using circuits of blinking LEDs and electroluminescent wire.

My prediction is that when we have as many games that teach STEM skills that appeal to girls as we do for boys, we will have as many girls as boys interested in STEM.

Do you know of games that appeal to girls that teach STEM skills? Please let me know in the comments. I’d love to hear about them.

Having more women involved in the auto industry is a life or death matter

Can you believe that in 2012 the majority of car crash test dummies are men?  This means that the crash test ratings you may have read from the National Highway Traffic Safety Administration are unreliable if you are a woman.  A 2010 study by the University of Virginia’s Center for Applied Biomechanics found that seat-belted female drivers in actual crashes had a 47% higher chance of serious injuries than belted male drivers. That percentage goes up to 71% for crashes resulting in moderate injuries. Only since 2011 has the federal government replaced some male dummies with female dummies for crash tests. However female dummies are still not tested in the driver’s seat in frontal crash tests, even though most fatalities are from frontal crashes.

The National Highway Traffic Safety Administration says the reason for this is that men drive more and die in greater numbers than female drivers. Yet in 2010, women were 44.1% of primary car buyers.

Because women are smaller in height compared to men, they are closer to the dashboard and this is why it’s so important to have female dummies. Additionally, women’s bodies are different; they have weaker necks for example. First generation air bags from 1998 disproportionately injured those under 5’4”, predominantly women and children, because male dummies were used. Why in 2012 are women still being left out of the picture?

I believe it’s because women are not well represented in the auto industry. Only 2.8% of car dealerships are owned by women, they make up only 11.5% corporate officers in the Motor Vehicles and parts industry, and 12.4% on board of directors. In 2010 women made up only 13% of the automotive sales workforce and 1.4% of automotive technicians. I was not able to find the percentage of women in auto design nationally, however I would venture to guess it’s not high.

To hear more about women in the auto industry listen to a radio show I participated in on National Public Radio.

Personally I believe increasing the number of women in the auto industry is a life or death matter. What do you think?