The authors describe how The Logical Journey of the Zoombinis, a computer game, uses techniques such as gender-neutral characters and storytelling to help get female and male students interested in higher-level mathematical and strategic thinking.
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 Source:  | 
 Rubin, Andree, Megan Murray, Kim O'Neil, Juania Ashley, "What Kind of Educational Computer Games Would Girls Like?," AERA Presentation, April 1997, TERC 1998.  | 
