Sending a strong message that women are wanted is one way to recruit applicants. Learn about the techniques that led to a 59% jump in the number of female apprentices in Hawaii.
Source: |
Andrews, Christine L., and Leslie Wilkins. "Recruiting Women to the Trades: Marketing Strategies that Work!!!" Maui Economic Development Board, Women in Technology Project. The Women in Technology Project is administered by the Maui Economic Development Board and funded in part by the U.S. Department of Labor. |
The WomenTech Educators Training got us thinking intentionally about who we were going to target for outreach, how we were going to target them, and how we would follow up to make sure we had actual results linked to the different programs and events that we were holding. Since then, it has grown organically and blossomed into something that our college just does naturally.
I think getting together as a team with intention—because we're all so busy—and developing a written plan that we could stick to was what made all the difference. I don’t think we would have ever done that if it wasn't for the WomenTech Educators Training.